In the late 1960s, the Louis Marx Company was looking for ways to add some new life into the almost-decade-old Disneykin line. To accomplish this, they created "new" products which featured the Disneykin figures. The most common of these products were the larger "See & Play" Playsets sold by Montgomery Wards (starting in the Christmas 1968 catalog). Another one of these later products was the Happy Locket. With their gaudy neo-victorian appearance, the Lockets seem to be the first example to market the Disneykin figures specifically to girls. Made of molded plastic with a metal chain, the Happy Lockets are a strange side trip on the Disneykin road map.
For some reason there were only four Happy Lockets made: Mickey, Goofy, Pinocchio and Donald. Shown are: the Pinocchio Happy Locket (top left), the Goofy Happy Locket (bottom left) and the Rear of the Pinocchio Box (below).

Click photos to see larger versions.
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Website created by FlubberGraphics, NYC, USA. All photographs by Abby Weissman unless noted. All original content copyright The Flubber Gallery. Contact abbyw@disneykins.com for information.

Last updated 4.7.08
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